Overview

The sports brand hummel is available in many different countries. Prior to this project each country was responsible for their own web presence. As such there was no conformity of the brand. Each site had a different look and feel and was sitting on a different URL.

The aim of this project was to bring all countries where hummel is sold under one url and unify them with a single global design style.

Working under direction from hummel I delivered the design that was rolled out to each country as they joined hummel.net